Beer Promotion Fail

In 1996, the beer company Molson staged a series of rock concerts in order to raise the profile of its brand. The results were mixed. Chris Cornell of Soundgarden announced to the crowd: “We’re here because of some beer company… LABATT’S!”
Courtney Love got the name of the beer right. “God bless Molson,” she said. “I douche with it every day.”